Monthly Archives: February 2017

Make The Write Choice: 3 Reasons To Outsource Custom Content

| By Kit Falvey

If you market via the web you’ve likely noticed the proliferation of brands generating blogs, articles, e-newsletters, native advertising and other types of custom content. In fact, it’s difficult to avoid such content. There’s a reason for the increase in this type of marketing – it’s effective. In fact, Curata notes that almost 75% of companies who engage in content marketing report that it generates more frequent and higher quality leads than other types of marketing. Who wouldn’t want results like that?

Take Off Those Worn Out Marketing Clothes And Show The World Who You Really Are

| By Guest Author

By Christy Spencer, Vice President, JKS Incorporated

At JKS Incorporated our business is helping corporate sponsors create and stage large, interactive displays and promotions, usually at sports venues like NASCAR races, PGA tournaments or football games, but also at street fairs or retail locations or virtually anywhere else. To accomplish this, we’ve got to come up with interesting creative concepts and interactive games that will draw people to these displays and create memorable experiences. Working with large corporations and their marketing agencies to conceive and produce innovative and energizing displays, we need to tap into the technologies that younger people are using, because those are the fans our clients usually want to attract. So, to attract new clients, we need to demonstrate that we know and understand the technology and trends out there and can incorporate them into what we do.