Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust. 

We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?

Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic. 

It took a pandemic, but the QR code is back. A couple of years ago that would have seemed unlikely. After all, in the early days of QR codes marketers splashed them across ads, billboards, vehicles, trees, people and any other surface they could imagine. It was a case study for enthusiasm over sound strategy, and predictably, the public wasn’t impressed.

Ideas and concerns about privacy are shaping up to influence marketers’ ability to reach new and current customers through digital channels. Evolving privacy regulations and changes to how devices and platforms track users are a wake up call for marketing organizations to rethink their practices and position themselves to succeed in this changing environment.