Category Archives: Social Media

Consumers and Connection: 4 Digital Marketing Trends to Watch

| By Cassidy Perkins

2020 has been a year of massive disruption. We’ve seen our routines changed beyond our control and formed new habits ourselves, too. Marketers have had to keep up with fluid changes in consumer behavior, leading to innovative new techniques and technologies. Here are some things that are important to understand about trends in consumer behavior and the implications for digital marketing tactics in 2020:

Telling Stories: Engaging Your Audience with Instagram Stories

| By Cassidy Perkins

Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.

Social Media, The 21st Century “Word Of Mouth”

| By Guest Author

By David Jones, VP Operations, Caudill’s Electric

My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of the Piedmont Triad’s largest electrical contracting companies, and in addition to traditional electrical work (wiring structures, installing lighting, etc.), we also sell and install high end security systems, audio/video systems, and home automation systems. Today those four areas are the focus of our business, and one of our biggest challenges is finding ways to reach the audiences we want to reach, because those audiences have changed a lot in the last few years.

The Four P’s of Social Media

| By Randy Jones

In the world of marketing, the 4 P’s are a well-known way to define the elements used to create a strategic marketing plan. They are:

  1. Product – The thing or service being sold and what makes it unique, which determines the marketing message.
  2. Price – How much the thing or service will cost, which determines the target audience (e.g. a $20,000 car and a $70,000 car are marketed to very different audiences).
  3. Promotion – How people can made aware of the thing or service, which determines the choice of marketing tactics (e.g. shampoo can be promoted through a free sample; a computer monitor can’t).
  4. Place – Where the thing of service is available (e.g. in person, online, locally, nationally, etc.), which determines the marketing reach and media choices.