Many organizations struggle to achieve consistent marketing results. As priorities shift and opportunities emerge, it can be tempting to jump straight into tactics before establishing the clarity needed to support them.
At Reuben Rink, we believe that marketing can only be truly effective when it is built on a rock-solid brand foundation. That’s why we partner with our clients to understand, develop and fine-tune their brands before moving into execution. We begin with one of our core brand engagements. Based on what we uncover, we often deliver targeted enhancements to strengthen the brand foundation.
Then, armed with greater brand clarity, we activate the brand through a customized mix of marketing and advertising efforts designed to reach the right audience and support long-term growth.
Thinking about strengthening your brand or marketing? Let’s start a conversation.
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You may be wondering how in the world we arrived at the unique and memorable name
Reuben Rink.
We’re Glad You Asked…
J.G. Wolfe, our owner & president, is the great-great-grandson of Jule Gilmer Körner, a talented 19th century artist, advertiser and designer who made his home in Kernersville, NC and had an office in downtown Winston-Salem. Jule knew a thing or two about branding. One of his claims to fame was his work for the Bull Durham Tobacco Company, for which he hand-painted attention-getting advertisements on barns and other buildings throughout the southeast – all under the pseudonym Reuben Rink.
This is acknowledged as one of the first outdoor ad campaigns in American history, and one of the most successful. It even became the stuff of urban legends, with rumors spreading that Reuben Rink had somehow painted one of his famous bulls on the Pyramid of Khufu in Egypt.
But his talent as a marketer didn’t stop there. In one of the first instances of “guerilla marketing,” Reuben Rink also devised a way of making certain his bulls would not just get noticed, but become the talk of the town. Each bull was initially painted as “anatomically correct,” so to speak, and prominently so. Rink would then write a letter to the local newspaper as an outraged citizen, identifying the offensive painting and calling for it to be removed.
As word spread, of course the local populace would flock to see this outrageous painting themselves, creating more and more publicity for Bull Durham Tobacco. And when the controversy reached a fever pitch, Reuben Rink would return to town and solve the problem by adding a strategically placed fence to the painting.
J.G. felt it only natural to revive the Reuben Rink name, building on the local legend and legacy created by Jule. Today, we serve our community by delivering modern marketing solutions aligned with timeless values.
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