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An Energetic Regranding

AnEnergeticRebranding

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Under Pressure For Content?

Find out why you should outsource it.

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Sharing the JKS Experience

Sharing Shared Experiences

JKS looks to Reuben Rink for a brand refresh.

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Reuben Rink Community Giveback Program

Helping thosewho help others.

The Reuben Rink Community Giveback Program.

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Handcrafted Marketing - Your Way

We are a full-service marketing agency born and raised in Winston-Salem, North Carolina. We provide marketing support when your internal team is overwhelmed and overworked. We work as a seamless extension of your marketing department, or as an outsourced CMO and marketing team for small to mid-sized organizations.

Recent Work

Reaching Potential Students On Social Media

HELPING USERS MAKE THE MOST OF AN APP

Making A Memorable Website Experience

Helping A Company Put Its Pride On Display

Raising Awareness Through Video

Telling A College's Story A New Way

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Clients

Our Team

Our strength is in our size, often outpacing larger teams because we don’t have the barriers or bureaucracy. Our seasoned team is comfortable with a range of marketing and advertising capabilities and we don’t limit ourselves by industry, keeping our perspective fresh and passion dialed in. We make it our mission to combine modern marketing with timeless values, never forgetting the golden rule: to treat others as we wish to be treated.

Meet Our Team

Our Story

You may be wondering how in the world we arrived at the unique and memorable name
Reuben Rink.
{ We're Glad You Asked... }

J.G. Wolfe, our owner & president, is the great-great-grandson of Jule Gilmer Körner, a talented 19th century artist, advertiser and designer who made his home in Kernersville, NC and had an office in downtown Winston-Salem. One of his claims to fame was his work for the Bull Durham Tobacco Company, for which he hand-painted attention-getting advertisements on barns and other buildings throughout the southeast – all under the pseudonym Reuben Rink.

Our name sake, Jule Korner

This is acknowledged as one of the first outdoor ad campaigns in American history, and one of the most successful. It even became the stuff of urban legends, with rumors spreading that Reuben Rink had somehow painted one of his famous bulls on the Pyramid of Khufu in Egypt.

But his talent as a marketer didn’t stop there. In one of the first instances of “guerilla marketing,” Reuben Rink also devised a way of making certain his bulls would not just get noticed, but become the talk of the town. Each bull was initially painted as “anatomically correct,” so to speak, and prominently so. Rink would then write a letter to the local newspaper as an outraged citizen, identifying the offensive painting and calling for it to be removed.

As word spread, of course the local populace would flock to see this outrageous painting themselves, creating more and more publicity for Bull Durham Tobacco. And when the controversy reached a fever pitch, Reuben Rink would return to town and solve the problem by adding a strategically placed fence to the painting.

bulldurham2

J.G. felt it was fitting to revive the Reuben Rink name, as the innovative and pacesetting work that Jule delivered then is exactly what The Reuben Rink Marketing and Advertising Company strives to deliver to our clients in the 21st century.

Contact us

We’d love to answer any questions you may have.

Send us an email, drop us a line, or come by for a visit.

main } 336.724.1766

939 BURKE STREET
Suite A
WINSTON SALEM, NC 27101