Handcrafted Marketing - Your Way
We believe real results come from real relationships and are proud of what we’ve accomplished together.View More Work
Our strength is in our size, often outpacing larger teams because we don’t have the barriers or bureaucracy. Our seasoned team is comfortable with a range of marketing and advertising capabilities and we don’t limit ourselves by industry, keeping our perspective fresh and passion dialed in. We make it our mission to combine modern marketing with timeless values, never forgetting the golden rule: to treat others as we wish to be treated.
J.G. Wolfe, our owner & president, is the great-great-grandson of Jule Gilmer Körner, a talented 19th century artist, advertiser and designer who made his home in Kernersville, NC and had an office in downtown Winston-Salem. One of his claims to fame was his work for the Bull Durham Tobacco Company, for which he hand-painted attention-getting advertisements on barns and other buildings throughout the southeast – all under the pseudonym Reuben Rink.
This is acknowledged as one of the first outdoor ad campaigns in American history, and one of the most successful. It even became the stuff of urban legends, with rumors spreading that Reuben Rink had somehow painted one of his famous bulls on the Pyramid of Khufu in Egypt.
But his talent as a marketer didn’t stop there. In one of the first instances of “guerilla marketing,” Reuben Rink also devised a way of making certain his bulls would not just get noticed, but become the talk of the town. Each bull was initially painted as “anatomically correct,” so to speak, and prominently so. Rink would then write a letter to the local newspaper as an outraged citizen, identifying the offensive painting and calling for it to be removed.
As word spread, of course the local populace would flock to see this outrageous painting themselves, creating more and more publicity for Bull Durham Tobacco. And when the controversy reached a fever pitch, Reuben Rink would return to town and solve the problem by adding a strategically placed fence to the painting.
J.G. felt it only natural to revive the Reuben Rink name, building on the local legend and legacy created by Jule. Today, we serve our community by delivering modern marketing solutions aligned with timeless values.
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939 BURKE STREET
WINSTON SALEM, NC 27101