We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?
Blog
Webinar: QR Codes Are Back
October 6th, 2021 /
Webinars /
Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic.
It took a pandemic, but the QR code is back. A couple of years ago that would have seemed unlikely. After all, in the early days of QR codes marketers splashed them across ads, billboards, vehicles, trees, people and any other surface they could imagine. It was a case study for enthusiasm over sound strategy, and predictably, the public wasn’t impressed.
Google Search, Core Web Vitals, and Your Website
May 12th, 2021 /
Digital /
What the latest change to Google’s search algorithm means and what you should do about it.
Google announced that this month Core Web Vitals will become part of their search ranking algorithm. This is a significant change that will have consequences for all websites and require attention to three performance metrics that make up Core Web Vitals. We’re ready to help our clients identify potential problems related to these changes and remediate them to ensure optimum site performance.
Webinar: Privacy and the Post-Cookie Future of Marketing
April 27th, 2021 /
Webinars /
Ideas and concerns about privacy are shaping up to influence marketers’ ability to reach new and current customers through digital channels. Evolving privacy regulations and changes to how devices and platforms track users are a wake up call for marketing organizations to rethink their practices and position themselves to succeed in this changing environment.
First-Party Data, the Death of Cookies, and Why Marketers Should Pay Attention Now
March 31st, 2021 /
Advertising, blog, Digital /
First-party data—if you’re not already reading about it, you soon will. As technology evolves to meet growing expectations regarding online privacy, first-party data will be an important factor in how successfully organizations can target their marketing messages. Unfortunately, many marketers aren’t prioritizing or directing the right resources to collecting first-party data.