As though it wasn’t tricky enough to develop engaging marketing content in an ever-changing digital landscape, the COVID-19 pandemic has brought even more challenges as consumer behaviors change radically. Our president, JG Wolfe, shared some helpful tips and insights with the Triad Business Journal for a recent feature on the Triad’s largest advertising, marketing and public relations firms. We’re happy to share what we’ve learned over the past year:
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7 Tips for Digital Marketing During the Pandemic
February 18th, 2021 /
Digital, Public Relations /
A Tale of Two Pelotons
December 14th, 2020 /
Marketing /
A little over a year ago, Peloton ran “the ad.” Most people know what you mean when you mention it — the ad where a wife receives an exercise bike for Christmas from her husband and keeps a video diary (aka cry for help) of her efforts, looking a bit afraid and nervous despite already appearing to be in great shape. Most people also know the heat that Peloton took in the press, social media and the stock market.
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Consumers and Connection: 4 Digital Marketing Trends to Watch
November 5th, 2020 /
Advertising, Digital, Marketing, Social Media /
2020 has been a year of massive disruption. We’ve seen our routines changed beyond our control and formed new habits ourselves, too. Marketers have had to keep up with fluid changes in consumer behavior, leading to innovative new techniques and technologies. Here are some things that are important to understand about trends in consumer behavior and the implications for digital marketing tactics in 2020:
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While in-person events may be off the menu for now, it’s important to maintain relationships with your audience in creative ways. More than ever, people are seeking meaningful connection with others. Virtual events present unique opportunities for safely interacting and reconnecting during a time when we can’t gather in large groups.
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On the Bright Side: Things We’ve Learned While Working Remotely
August 13th, 2020 /
blog /
In April, we wrote hopefully about how disruption from the COVID pandemic could force us to be creative, problem solve, and innovate. As we approach the five-month mark of social distancing—and in our case, working from home—we’re reflecting on our ‘new normal’ and sharing the things we’ve learned and experienced. What we found has included new perspective, deeper appreciation for things we once took for granted, and more willingness to try our hand at something new. Here’s what our team has been up to:
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Finding Comfort in Many Different Flavors
June 2nd, 2020 /
Marketing /
Getting different perspectives is one of the coolest things about working with the folks at Reuben Rink. Everybody brings their own ideas and tastes to the table (albeit virtually, at the moment). Sure, it makes it tricky to agree on what to fill the growler with at City Beverage, but it makes the work interesting and better.
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