Effective email marketing remains a potent tool for businesses that aim to broaden their reach and strengthen customer relationships. However, to truly harness the power of email marketing, one must adopt best practices tailored to their unique needs. Here are eight essential strategies that can elevate your current email marketing efforts or help you get started with email marketing. Read More
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Artificial Intelligence continues to shape a rapidly evolving digital landscape right before our eyes. As a marketing agency, we’ve been particularly interested in how it may affect the marketing and advertising industry. But, that’s not to say we haven’t seen it used in other aspects. We asked several Reuben Rinkers to weigh in on the most surprising or interesting applications of AI (marketing-related or not) that they’ve seen to date. While some cited examples from the marketing world, others were able to pull from personal experiences.Read More
Big Game Ad Review
February 15th, 2024 /
Advertising, blog /
What worked and what didn’t. And, yes, Taylor Swift does make an appearance.
It’s time for our Around-the-Rink review of our most liked and disliked spots from the big game. Once again, the responses varied widely. There were more attempts at humor. Fewer attempts to shock. Lots and lots of celebrities making fun of themselves.Read More
A Tactic Is Not a Strategy, and Other Lessons from the Solo Stove Debacle
January 24th, 2024 /
Advertising /
I’ve read quite a few articles already on the Solo Stove Smokeless Snoop Dogg ad campaign (you likely have as well). Most marketing and advertising folks blame this or that depending on their areas of expertise.
The More Things Change…
October 17th, 2023 /
Advertising /
Forgive me, but I’m feeling a bit nostalgic. Maybe it’s the fact that we celebrate 10 years in business as Reuben Rink in the coming year. Or maybe it’s the fact that I’ve been working to clear out our agency storage area of 23 years of ‘stuff’ accumulated as both The Bloom Agency and Reuben Rink. Regardless, I’ve been thinking about days gone by and the earlier years of my career.
As technology continues to shape the landscape of marketing, its potential to drive positive change becomes increasingly apparent. Visual effects (VFX) and artificial intelligence (AI) have emerged as powerful tools that not only captivate audiences but can also communicate meaningful messages.