December 14th, 2020 /
A little over a year ago, Peloton ran “the ad.” Most people know what you mean when you mention it — the ad where a wife receives an exercise bike for Christmas from her husband and keeps a video diary (aka cry for help) of her efforts, looking a bit afraid and nervous despite already appearing to be in great shape. Most people also know the heat that Peloton took in the press, social media and the stock market.
September 14th, 2020 /
blog, Digital, Marketing /
While in-person events may be off the menu for now, it’s important to maintain relationships with your audience in creative ways. More than ever, people are seeking meaningful connection with others. Virtual events present unique opportunities for safely interacting and reconnecting during a time when we can’t gather in large groups.
August 13th, 2020 /
In April, we wrote hopefully about how disruption from the COVID pandemic could force us to be creative, problem solve, and innovate. As we approach the five-month mark of social distancing—and in our case, working from home—we’re reflecting on our ‘new normal’ and sharing the things we’ve learned and experienced. What we found has included new perspective, deeper appreciation for things we once took for granted, and more willingness to try our hand at something new. Here’s what our team has been up to:
June 2nd, 2020 /
Getting different perspectives is one of the coolest things about working with the folks at Reuben Rink. Everybody brings their own ideas and tastes to the table (albeit virtually, at the moment). Sure, it makes it tricky to agree on what to fill the growler with at City Beverage, but it makes the work interesting and better.
May 7th, 2020 /
Getting your brand noticed is all about breaking through the clutter to arrive at messaging and positioning that is unique, memorable, and compelling. During the current pandemic, there are many brands – large and small – who have lost sight of this at a critical time. You may have noticed that so many ads look and sound remarkably the same right now. In fact, it’s difficult to tell them apart. If you’re not quite sure what I’m referring to, all you need to do is check out this video mashup, care of YouTube’s Microsoft Sam.