While much of the press said this year’s Super Bowl spots were better overall than last year, it’s not official until some Reuben Rinkers weigh in. Although AI was featured prominently, with mixed results, and simple messages seemed to win the day. Thank goodness.
Here are a few takes on our best and worst picks.
We circled the Burke House for a quick capture of what Reuben Rinkers are seeing as important trends in marketing in 2026. Not surprisingly, AI was a hot topic. But there are some interesting takes on how it may create greater opportunity for connecting with audiences in the coming year.
Let’s be honest. Figuring out the right image sizes for social media can feel like a never-ending game of catch-up. Platforms update their specs constantly, and what worked last month might get awkwardly cropped today.
But getting your image sizes right matters. A lot. Pixelated photos or images that cut off your messaging won’t just look unprofessional; they’ll hurt engagement and make people scroll right past your content.
So here’s a breakdown of the image sizes you need for Facebook, Instagram, LinkedIn, and X. All dimensions are listed in pixels (px). Keep this handy, and you’ll save yourself the endless googling.
SEO remains one of the most misunderstood aspects of digital marketing. Small business owners hear conflicting advice, get overwhelmed by technical jargon, or fall victim to promises of overnight success. That’s why Grace sat down with Chase McGee, our SEO specialist and strategic partner, to cut through the noise. Chase brings years of hands-on experience helping businesses of all sizes navigate the ever-evolving world of search engine optimization. In this candid conversation, he shares practical insights, realistic expectations, and actionable advice that any business owner can understand and implement.
This is the second installment in a series from Reuben Rink on effective branding.
In the first part of this series, JG went over the importance of brand consistency to building trust, loyalty and recognition. In part two, I’d like to dig deeper into the two terms that often seem interchangeable, when, in fact, they are different elements — brand and branding.
There’s a certain intuitiveness to this, but even experienced marketers can get confused about the distinction between the two. So let’s knock out a quick definition of each.Read More
What if your most effective content didn’t drive a single click?
Sounds counterintuitive, right? For years, marketers have chased link clicks, optimized headlines to drive traffic, and focused on getting users off social platforms and onto websites. But today’s audience and the platforms they use aren’t necessarily playing by those same rules anymore.
