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Spice Up Your Life – The PSL Craze

Nothing marks the return of fall quite like the return of the Pumpkin Spice Latte (PSL) from Starbucks. Introduced in 2003, the PSL has become the coffee giant’s most popular seasonal drink, selling roughly 424 million worldwide.

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instagram stories

Telling Stories: Engaging Your Audience with Instagram Stories

Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.

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Advertising With The Word Free

Thoughts on Advertising: The Power (And Danger) Of “Free”

It’s long been said that one of the most effective words you can use in an ad is “free.” The idea is that people love getting stuff for free, so offering them something for free will get a big response. It’s a rule a lot of companies still follow. How many TV ads do see that say “buy one, get one free” or offer something like a “free credit report”? How many online ads say “download our free white paper” or “get your free sample” just for giving them your email? And that’s the problem – these days it seems like virtually everyone is offering something for free, so “free” isn’t considered as powerful as it once was.

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taboo advertising reuben rink blog

Thoughts On Advertising: What To Do When Your Subject’s Taboo

If you make a product that solves a problem, you need to advertise to reach the people who have that problem and make them aware of your solution. But what if it’s a problem that people don’t like to talk – or hear – about? This has always been an issue for companies that make such products. A century ago, when advertising was done in newspapers and magazines, mixed among the ads for new shoes and automobiles would be discreet ads for products that cured embarrassing medical problems, all very serious and discreet.

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Content Marketing Reuben Rink

4 Tech-Driven Content Marketing Trends We Like

If you engage in content marketing, i.e., creating and sharing content, you’ve likely noticed the increased effect that technology plays in your marketing strategy—from PR and social media to advertising. If not, you will. Technology is driving content marketing and will continue to do so as we increase our consumption of content on mobile devices, and as improvements in reporting tools and personalization, mobile optimization, and virtual reality continue. Here are a few developments that we think are interesting that were recently discussed in a Forbes article.Read More

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