Marketing and Advertising Blog from Reuben Rink

Which comes first? The Brand or the Branding?

June 26th, 2025 / Creative & Design, Marketing Strategy / Eric Gunzenhauser

This is the second installment in a series from Reuben Rink on effective branding.

In the first part of this series, JG went over the importance of brand consistency to building trust, loyalty and recognition. In part two, I’d like to dig deeper into the two terms that often seem interchangeable, when, in fact, they are different elements — brand and branding.

There’s a certain intuitiveness to this, but even experienced marketers can get confused about the distinction between the two. So let’s knock out a quick definition of each.Read More

Zero-Click Content: Why Your Best Posts Shouldn’t Need a Click

June 19th, 2025 / Digital Marketing / Kaylan Borgen

What if your most effective content didn’t drive a single click?

Sounds counterintuitive, right? For years, marketers have chased link clicks, optimized headlines to drive traffic, and focused on getting users off social platforms and onto websites. But today’s audience and the platforms they use aren’t necessarily playing by those same rules anymore.

Same Brand, Every Time: How Brand Consistency Builds Customer Trust

April 23rd, 2025 / Marketing Strategy / JG Wolfe

This is the first installment in a series from Reuben Rink on effective branding. Stay tuned for more insights on building a better brand.

Many brands struggle with the fact that their products or services may not be that different from their competitors. So why do some brands thrive while others fall short? What really sets you apart is how your brand shows up (or doesn’t) with customers and prospects.

Why LinkedIn Advertising Shouldn’t Be Overlooked for B2B Marketing

February 12th, 2025 / Digital Marketing / Michelle Gatto

When it comes to digital advertising, platforms like Facebook, Instagram, and Google often steal the spotlight. But if you’re in the B2B space and not leveraging LinkedIn paid advertising, you might be leaving opportunities on the table.

Super Ad Round Up

February 11th, 2025 / Marketing Strategy / Eric Gunzenhauser

Eagles won. Did the rest of us lose?

Super Bowl LIX is in the books and so are this year’s slate of big-game ads. But unlike the Eagles, none of the ads seemed to be runaway winners.

Transform Your Business’s Digital Presence with Video: A Must-Have Social Media Strategy

December 4th, 2024 / Digital Marketing / Kaylan Borgen

Video content has dominated social media for years, becoming one of the most consumed types of content across platforms. TikTok has set the standard, with Instagram and Facebook Reels following suit, encouraging users to prioritize videos.

The benefits of video are undeniable: it builds brand awareness, boosts SEO rankings, increases engagement, and appeals to mobile users.

But what does this mean for your business? How can you effectively incorporate video content into your social media strategy? We’ve broken it down into five key steps:Read More