Is Being Hated Ever Good For Your Brand?
“There is only one thing in the world worse than being talked about, and that is not being talked about.”
– Oscar Wilde, The Picture of Dorian Gray
We live in a world where Oscar Wilde’s aphorism has become a personal philosophy for a lot of people. These are folks who – through social media, online videos, reality television and every other way they can think of – clamor to be famous for no other reason than to be famous. They just want to be talked about, and most don’t really care if what’s being said is good or bad.