In 2023, the CDC found that one in four Americans live with a disability. Globally, this equates to 15% of the population, with this number expected to double by 2050. Notably the largest minority population in the world, this group is still often overlooked by marketers, designers, and web developers across the communication sector.

We would be forced to turn in our advertising credentials if we didn’t give you our “expert” take on ads from Sunday night’s big game. However, as much as we love this business and digging into the merits and shortcomings of each commercial, we have chosen to give you our picks, not of the best or worst spots, but the commercials that simply made us stop gnawing on chicken wings for a moment to turn to the TV and then to each other and say, “what the heck was that?!”