Category Archives: blog

Getting Started with SEO: What Every Business Should Know

| By Grace Ricci

In the digital age, where visibility can determine a business’s success, Search Engine Optimization (SEO) has emerged as a crucial strategy. In this post, we’ll break down the essentials of SEO, why it matters for your business, and the key steps to building a successful SEO campaign.

What Olympic Athletes Can Teach Us About Marketing

| By Kaylan Bradley

Explore valuable insights Olympic athletes offer for marketing success. Learn how relentless dedication, continuous growth, storytelling, and teamwork can enhance your marketing strategies by applying the principles that drive elite athletes to excel.

Maximizing Impact with Email Marketing: 8 Best Practices for Your Business

| By JG Wolfe

Effective email marketing remains a potent tool for businesses that aim to broaden their reach and strengthen customer relationships. However, to truly harness the power of email marketing, one must adopt best practices tailored to their unique needs. Here are eight essential strategies that can elevate your current email marketing efforts or help you get started with email marketing.

Interesting times: A quick look at AI’s impact in and out of marketing

| By Grace Ricci

Artificial Intelligence continues to shape a rapidly evolving digital landscape right before our eyes. As a marketing agency, we’ve been particularly interested in how it may affect the marketing and advertising industry. But, that’s not to say we haven’t seen it used in other aspects. We asked several Reuben Rinkers to weigh in on the most surprising or interesting applications of AI (marketing-related or not) that they’ve seen to date. While some cited examples from the marketing world, others were able to pull from personal experiences.

Big Game Ad Review

| By Eric Gunzenhauser

What worked and what didn’t. And, yes, Taylor Swift does make an appearance.

It’s time for our Around-the-Rink review of our most liked and disliked spots from the big game. Once again, the responses varied widely. There were more attempts at humor. Fewer attempts to shock. Lots and lots of celebrities making fun of themselves.

How-To: Build a Thoughtful Marketing Budget

| By Clint Farabow

Ready to build your marketing budget but not sure where to start? Establishing a strong marketing strategy that boosts your brand and propels your business starts by synchronizing your goals with your marketing budget. Check out our tips to help kickstart this process.