Category Archives: Design

The Influence of Color Theory

| By Grace Ricci

Whether we are developing a new brand identity, updating a website, or laying out an advertisement, color is an integral part of our days. Applying color in a wide array of applications can be challenging and art directors excel at interpretation of color. The art directors at Reuben Rink execute designs for a diverse set of clients every day, and in this blog post we explore the influence color has on their design philosophies.

How To Create The Perfect Logo

| By Guest Author

I won’t go so far as to call myself an expert, but I have designed hundreds (maybe even thousands) of logos in the last 40 years. Some I consider to be adequate and have since “evolved” several times, some are really good and continue to present well today, and a mere few I think could be called “great.” For those who are in the market for a new logo, following are some basic guidelines from my experience that can help lead you toward the “great” category.

What Fosters Creativity And What Stifles It

| By Grace Ricci

At Reuben Rink we’re charged with coming up with ideas every day. We plan, create and execute for a diverse set of clients. How do we draw inspiration and keep our ideas fresh? What happens when we hit a brick wall? Check out how our Reuben Rink Creatives foster creativity – and what stifles it.