Written by Amanda Marshall
A large, comprehensive marketing campaign is a bit like a three-ring circus – there are a lot of pieces and parts to manage, and they’re usually all going on at the same time. For that reason, the idea of launching a large, complex campaign may be overwhelming and cause a business owner to just not do it. Instead, they stick with the one or two types of marketing they’re comfortable doing. But these days customers get information from too many channels for business owners to simply rely on one or two types of communication. An effective campaign has to reach people using many different types of communication. The key is to organize your campaign so it’s manageable, even if you have minimal marketing staff. Over the years I’ve relied on a few tips to help keep large campaigns organized and on track, and they can help you do the same.