This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:

• Establishing objectives and goals
• Defining audiences
• Creating strategies and tactics
• Setting priorities 
• Establishing how success will be measured 

This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road!