This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
- Establishing objectives and goals
- Defining audiences
- Creating strategies and tactics
- Setting priorities
- Establishing how success will be measured
This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road!