Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.