The importance of social media for building brand awareness, increasing web traffic and generating leads is undeniable. While the specific benefits of each social platform vary, all provide one crucial benefit to businesses – the ability to create a dialogue with your target audiences.

Written by Kit Falvey

The components of a good story are as ancient as the art of storytelling. Interests and audiences change over time, but a good story always delivers a unique and memorable message. A good story changes readers’ perceptions. A very good story motivates their actions.