Seemingly on a weekly basis, a wave of fandom rises for the next stream-worthy show: Ted Lasso, Stranger Things, The Rings of Power, Yellowstone. Accolades abound for powerhouse streaming services like Netflix, Hulu, Disney Plus and even newcomers like Paramount Plus and Peacock. Countless headlines publicize that streaming viewership has outpaced cable television for the first time. While data supports this theory, it begs the question: is linear television advertising worth abandoning entirely?