It’s on to part two of my follow up to the post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:

• Establishing objectives and goals
• Defining audiences
• Creating strategies and tactics
• Setting priorities 
• Establishing how success will be measured

Whether we are developing a new brand identity, updating a website, or laying out an advertisement, color is an integral part of our days. Applying color in a wide array of applications can be challenging and art directors excel at interpretation of color. The art directors at Reuben Rink execute designs for a diverse set of clients every day, and in this blog post we explore the influence color has on their design philosophies.