Explore valuable insights Olympic athletes offer for marketing success. Learn how relentless dedication, continuous growth, storytelling, and teamwork can enhance your marketing strategies by applying the principles that drive elite athletes to excel.
At Deja View Media, we’ve been helping clients produce promotional videos and commercials for nearly two decades now. Along the way, we’ve worked with a lot of different brands– each, with their own unique product or service to showcase. The one thing that differentiates successful TV spots from others is that they’ve incorporated the following best practices.
At JKS Incorporated our business is helping corporate sponsors create and stage large, interactive displays and promotions, usually at sports venues like NASCAR races, PGA tournaments or football games, but also at street fairs or retail locations or virtually anywhere else. To accomplish this, we’ve got to come up with interesting creative concepts and interactive games that will draw people to these displays and create memorable experiences. Working with large corporations and their marketing agencies to conceive and produce innovative and energizing displays, we need to tap into the technologies that younger people are using, because those are the fans our clients usually want to attract. So, to attract new clients, we need to demonstrate that we know and understand the technology and trends out there and can incorporate them into what we do.
My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of the Piedmont Triad’s largest electrical contracting companies, and in addition to traditional electrical work (wiring structures, installing lighting, etc.), we also sell and install high end security systems, audio/video systems, and home automation systems. Today those four areas are the focus of our business, and one of our biggest challenges is finding ways to reach the audiences we want to reach, because those audiences have changed a lot in the last few years.
When you sell a product, the first thing you have to do is figure out what makes your product different, what makes it unique. My father started our company in 1962, and as I got older and joined the business I saw the need to take us in a direction that would make us stand out from other poultry producers. I saw that the industry was moving toward a race for faster, cheaper, increased production. The result was a uniform type of chicken bred to grow fast (so it consumed less resources) and with a big breast (so it provided more of the meat consumers wanted). But I didn’t want to do what everyone else was doing – I wanted to bring something new and different to the market. That was flavor.
As a marketing firm with deep roots in Winston-Salem, we spend a lot of time listening to our clients discuss their marketing and advertising challenges. Through our conversations with them and our own extensive network of community contacts, we became aware of a need that exists in our community.
