Archive for the ‘Content & Messaging’ Category

Creativity vs. Consistency: Is There a Perfect Recipe for Innovation and Identity?

In an era of social media, AI, and technological advancements, it can be difficult for brands to find ways to be innovative with marketing strategies while also staying true to the core of their brand. How do we find this balance? And will there ever be an exact step-by-step guide to this in an everchanging marketing space?

Consistency is valuable. We can see this in iconic brands like the McDonald’s golden arches or Adidas’ three stripes, but without new ways of bringing the brand to life, consistency can become restrictive. On the other hand, innovation without consistency can also be detrimental for a brand. (more…)

What Olympic Athletes Can Teach Us About Marketing

Explore valuable insights Olympic athletes offer for marketing success. Learn how relentless dedication, continuous growth, storytelling, and teamwork can enhance your marketing strategies by applying the principles that drive elite athletes to excel.
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5 Tips to Make Your Next TV Spot Your Best

Guest Author – Tim Snider, Deja View Media

At Deja View Media, we’ve been helping clients produce promotional videos and commercials for nearly two decades now. Along the way, we’ve worked with a lot of different brands– each, with their own unique product or service to showcase. The one thing that differentiates successful TV spots from others is that they’ve incorporated the following best practices.

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Make The Write Choice: 3 Reasons To Outsource Custom Content

Written by Kit Falvey

If you market via the web you’ve likely noticed the proliferation of brands generating blogs, articles, e-newsletters, native advertising and other types of custom content. In fact, it’s difficult to avoid such content. There’s a reason for the increase in this type of marketing – it’s effective. In fact, Curata notes that almost 75% of companies who engage in content marketing report that it generates more frequent and higher quality leads than other types of marketing. Who wouldn’t want results like that? (more…)