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We Are Reuben Rink

{formerly The Bloom Agency}

A full-service advertising and marketing agency based in downtown Winston-Salem, NC, specializing in strategic planning and integrated digital, print, broadcast and social media programs.

Recent Work

Creating Customer Interaction At A Trade Show

Capel Rugs wanted a new and innovative way to attract customers to their showroom at an important trade show. We created The Uniquely Capel Experience, a program featuring on-site “perks” like a charging station and chair massages that offered buyers amenities that went beyond the expected product offerings. Program support included direct mail, trade print ads, email messaging, social media posts and press releases to create industry buzz and to urge attendees to schedule a meeting with a Capel sales rep at the show. Extending our messaging beyond product allowed Capel to engage buyers well before the show, before new product is available for review.

Showcasing An Architectural Firm

Lindsey Architecture Website Design

Lindsey Architecture, a prominent Greensboro architectural firm, needed a new website to showcase the firm’s extensive and growing work portfolio and to inform visitors about the firm’s culture and philosophy. We worked closely with the owner, Rod Lindsey, to create all content and to develop a site that tells their story in a way that reflects what makes Lindsey Architecture unique and aligns with the firm’s design sensibilities. You can see the results here.

Helping A Bank Give Away Money

Grayson National Bank found itself with an odd problem – a surplus of mint and proof coin sets they wanted to give away. The bank also wanted to get more reach through their Facebook page. We met both challenges by creating a simple Facebook contest that asked visitors to like a post to be eligible to “win some coin.” The result has been a sharp uptick in page views and likes as customers and other contacts enter and share the contest.

Delivering Effective, Cost Efficient Mini-sites

Pope Companies Micro Sites

Pope Companies, a leading Triad commercial and residential developer, wanted to promote its residential properties – including a new upscale luxury townhome development, a for-lease townhome community in an established neighborhood and a suite of mobile home parks. Reuben Rink’s solution: a series of microsites.  Uniquely different living experiences, audiences and features require different messaging vehicles.  Our criteria when developing the microsites included:

  • Brand Specificity: Each site is devoted to a particular property and reflects its brand.
  • Search Optimization: With unique URL’s, keywords, calls-to-action, and domain-names, each site is developed to support SEO.
  • Cost Efficiency:  Templated sites with managed content are efficient to develop, launch and maintain.

Letting Customers Tell The Story

An ongoing challenge of the Winston-Salem Chamber of Commerce is to raise awareness of their services and attract new members. Believing that peer recommendations are an effective marketing tool, we helped create an ad campaign – outdoor, print and digital – that utilized member testimonials to tout the advantages of Chamber membership. This campaign supported an overall membership drive that resulted in over 300 new members.  

Raising Awareness Through Video

Our challenge with Miracles In Sight (formerly the North Carolina Eye Bank) was to find a way to build awareness for the organization with the general public as well as with clinicians in a way that would resonate with both audiences. The solution was a dynamic brand video that conveys the breadth of their services, dedication and professionalism. The video plays multiple roles, being used on their social media channels, their website, at conferences and by field representatives when meeting with clients and prospects.

View More Work

Clients

  • Anderson Bauman Tourtellot Vos
  • Forsyth Technical Community College
  • Winston Salem Chamber of Commerce
  • Grayson National Bank
  • Miracles in Sight
  • UST Global
  • Steele Group Architects
  • Capel Rugs
  • Pope Companies
  • Prinnovo
  • Reynolds American
  • Joyce Farms

Our Team

We’re a team of experienced marketing and advertising professionals, with diverse backgrounds, points of view and talents. Employing a potent combination of savvy strategic thinking, originality in our approach to creative ideas, and a fierce commitment to client success, we are able to work successfully with a wide variety of clients in a number of different industries. We are also conscientious stewards of our clients’ budgets, taking our fiscal responsibility as seriously as we take our commitment to provide the best possible work and get the best possible results.

Meet Our Team

Our Story

You may be wondering how in the world we arrived at the unique and memorable name
Reuben Rink.
{ We're Glad You Asked... }

J.G. Wolfe, our owner & president, is the great-great-grandson of Jule Gilmer Körner, a talented 19th century artist, advertiser and designer who made his home in Kernersville, NC and had an office in downtown Winston-Salem. One of his claims to fame was his work for the Bull Durham Tobacco Company, for which he hand-painted attention-getting advertisements on barns and other buildings throughout the southeast – all under the pseudonym Reuben Rink.

This is acknowledged as one of the first outdoor ad campaigns in American history, and one of the most successful. It even became the stuff of urban legends, with rumors spreading that Reuben Rink had somehow painted one of his famous bulls on the Pyramid of Khufu in Egypt.

But his talent as a marketer didn’t stop there. In one of the first instances of “guerilla marketing,” Reuben Rink also devised a way of making certain his bulls would not just get noticed, but become the talk of the town. Each bull was initially painted as “anatomically correct,” so to speak, and prominently so. Rink would then write a letter to the local newspaper as an outraged citizen, identifying the offensive painting and calling for it to be removed.

As word spread, of course the local populace would flock to see this outrageous painting themselves, creating more and more publicity for Bull Durham Tobacco. And when the controversy reached a fever pitch, Reuben Rink would return to town and solve the problem by adding a strategically placed fence to the painting.

bulldurham2

J.G. felt it was fitting to revive the Reuben Rink name, as the innovative and pacesetting work that Jule delivered then is exactly what The Reuben Rink Marketing and Advertising Company strives to deliver to our clients in the 21st century.

Contact us

We’d love to answer any questions you may have.

Send us an email, drop us a line, or come by for a visit.

main } 336.724.1766

939 BURKE STREET
Suite A
WINSTON SALEM, NC 27101