If you’ve read our history, you know that J.G. is the great-great-grandson of our namesake “Reuben Rink,” aka Jule Gilmer Körner, so marketing is in his blood. After growing up in Kernersville and graduating from Wake Forest, J.G. first worked as a manager for several stores in a retail chain, then joined a local ad agency and started down the road that resulted in owning his own firm. In the 20+ years since, he’s built on his experience in strategic planning, creative direction, writing and client relationship management for businesses large and small. It’s safe to say that J.G. has been involved in some manner with every client we’ve ever served.
But it isn’t all work and no play. In fact, with two young sons at home, there’s a lot of play, especially when he’s introducing them to some of his favorite pastimes, like mountain biking, road biking, and surf kayaking. (He’s also a very good home brewer, but the kids aren’t participating in that pastime just yet.) And believe it or not, he also has time to be involved in the community as an active member of his Rotary Club, the Körner’s Folly Foundation, the Kernersville Cycling Club, the WS/FCS Study Buddy Program and the Kernersville Foundation.
As the President, owner and “face” of the agency, J.G. knows it’s up to him to set the tone and define our culture. To that end, he believes in always doing what’s best for the client, always being professional, and having fun doing what we do at all times.
Amanda is our Prodigal Daughter. She first came to us right out of college (with B.A. from North Carolina State in Communication), then left for a while to try the “big agency” experience, working for clients like SunTrust and GlaxoSmithKline. But the collaborative environment of our smaller agency appealed more to her, so she returned – and we’re glad she did. Now we get to hear about her on-going “foodie” adventures (cooking and eating are two of her favorite hobbies), hear her analysis of the latest reality TV phenomenon, and enjoy the stories she tells about what she calls “her puppy child Hoss,” a boisterous German Shepherd.
Outside of work, Amanda stays busy giving back – she’s Vice President of Membership for the Junior League of Winston-Salem, on the Executive Committee for the New Benefactors of Old Salem, and an active member of Ardmore Baptist Church. She also likes heading back to her hometown of Wilmington to visit her family and going to Raleigh to cheer on the Wolfpack in football and basketball.
At Reuben Rink she is the Relationship Manager for Forsyth Tech, and Joyce Farms, among others. We count on her to make sure we’re meeting all of their needs and they’re making us aware of what those needs are. She’s very good at both.
Grace is, to put it mildly, an animal lover. Two of her ongoing passions are horseback riding and playing with her rescue dog, Chloe. Grace is also an outdoor enthusiast. So far that extends to owning an extensive array of outdoor clothes– but not actually participating in hiking, or biking or camping.
Grace is also one of our resident social media experts, who keeps herself in-the-know by reading numerous articles on social media, SEO and analytics. But her interest is much more than casual – she’s a Hootsuite Certified Professional and has also earned her Google Analytics Individual Qualification. She puts all that knowledge to work for us on a daily basis in social media planning, website analytics reports and content development.
Originally from Greensboro, Grace is a graduate of Appalachian State University where she earned two Bachelor of Science degrees: one in Public Relations and the other in Communication Studies. And she still heads to Boone a few times a year to cheer on the Mountaineers in football.
Jay brings an international flavor to our agency. He grew up in Brazil, the son of an American missionary, and had experiences the rest of us find pretty exotic – like fishing for piranhas and swimming in the Amazon. He says that growing up in another culture has molded his outlook on life and his appreciation for others (and made him fluent in Portuguese, though he says he’s a little rusty). It also made him an avid soccer fan, and when he’s not watching the US or Brazil play in the World Cup, you can find him on a local field coaching his children’s soccer teams.
Jay, his wife Lori and their two kids live in High Point, where he occasionally has time for hobbies like online gaming and paintball. But most of his time away from work is spent just being a parent. The kids, he says, “are teaching us the meaning of patience and the importance of a high functioning funny-bone.”
At Reuben Rink Jay is our go-to digital designer and web expert. He received his A.A.S in Commercial Art and Advertising Design from Guilford Technical Community College, and brings more than 15 years of experience in graphic design to the agency with a focus on digital applications. But he’s not just a talented designer. He’s also a technician who understands how to bring a quality experience to life for users, utilizing current web best practices.
Keith is a real outdoorsman. He grew up in the rural North Carolina town of Boonville (“there’s only one stop light, and Daniel Boone once slept there”), where he spent a lot of time “golfing, hunting and doing anything outdoors.” He’s also a family man, nowadays spending a lot of that time outdoors with his two daughters, Cassie and Colby, and his wife Miranda (who also happens to be a graphic designer).
Keith went to Appalachian State, where he first began to seriously study graphic design. His oldest daughter Cassie has followed in his footsteps, going to ASU and majoring in Interior Design and Sustainable Living. Which gives he and his wife (also an App alum) a great reason to go to as many football games as possible every year.
A designer for over 30 years, Keith has seen advertising radically change and evolve with the times, from the days when his ideas started out on drawing boards to now creating everything digitally. But while technology has changed the tools he uses, his experience has taught him that good ideas come from strategic thinking, and it’s having and executing those good ideas that make the job fun. His past design experience includes work for many national and local accounts, and at Reuben Rink he’s done work for our education and banking clients as well as many of our nonprofit clients, like the Winston-Salem Chamber of Commerce.
Kit considers herself “a citizen of the world,” and her family background backs that up. “My family is multi-ethnic. We’re an Irish, Spanish, French, Czech, Caribbean and Chinese stew. A bit spicy, but flavorful!”
She loves to travel and luckily can ask for beer and restroom directions in six languages. Kit also participates in the ESOL program (English for Speakers of Other Languages) as a tutor. Her interests outside the office include mixology, interior design, and music and she’s an advocate for education and women’s rights.
A philosophy major, Kit claims the skills she honed – critical thinking and an understanding of process and methodology – along with a habit of questioning everything – have proved invaluable in her professional life. Kit has spent the last 20 years marketing leading brands and helping develop award-winning campaigns. She believes clients deserve collaborative, transparent, goal-oriented relationships with their marketing partners, and she cites a deep understanding of business objectives, a clear vision of success, and a commitment to measurement as the foundation of any successful marketing program.
Meg wears a lot of hats! As a former TV news journalist, she was an anchor, reporter, photographer, producer, and editor. Known by her former colleagues as “the human Rolodex,” she’s using those skills and the relationships she built with people to tell great stories for our clients. She’s never met a stranger!
Meg bleeds Carolina Blue, graduating from the University of NC at Chapel Hill with dual degrees in broadcast journalism and politics. Along with being an avid Tar Heel fan, you’ll find her whipping up new recipes, travelling with her husband, and crafting with wine corks in her spare time. She’s made everything from wreaths to Christmas ornaments! She’s also a devoted dog mom to her dachshund, Charlie, who she rescued from an animal shelter 11 years ago.
She also loves giving back to the community, volunteering as a board member for The Arc of High Point, along with the broadcast and production advisory committee at Forsyth Tech.
Any way you look at it, Michelle is a very social person. At Reuben Rink, her specialty is social media management, helping our clients find the right channels and the right strategies to interact on the web. Ask her what she likes to do away from work, meanwhile, and she’ll say socializing and watching people to gain insights into why they do what they do. Oh, and playing strategy games. No wonder she’s so good at her job.
She’s also one of our more active team members – she runs, hikes and plays soccer, among other things. And if there’s a local charity run, she’s probably signed up for it. One of her favorite causes is the Susan G. Komen Foundation – she’s a regular in their annual Race For The Cure.
A Winston-Salem native, Michelle went to the University of Georgia, where she earned both a Bachelor of Business Administration degree in Business Management and a Bachelor of Arts degree in Journalism, with a focus on Advertising. She came to us right out of school, with everything she learned still fresh in her mind, and we’ve been doing our best to utilize all of it.
Penny is a working mother, with the emphasis on “mother.” She says that she has “two of the world’s most entertaining sons. There is never a dull moment around my house and they always make me laugh.” That’s probably why she says the causes that are most special to her are children and youth sports, though they certainly aren’t the only ones – over the years she’s volunteered with The Salvation Army, United Way and Angel Tree.
She’s also not one to sit around and waste time. Instead you’ll likely find her out doing something fun, like dancing, skating, bowling, or swimming, or cheering her sons on at various sporting events, either in her hometown of Pilot Mountain or across a four state area, since her youngest son has been involved in travel baseball since the age of 5 and her oldest son participated in travel soccer. Penny grew up in Pilot Mountain and discovered a love for numbers that led her to Appalachian State University, where she majored in accounting and earned a Bachelor of Science in Business Administration.
At Reuben Rink, Penny manages the financial and operational aspects of our business, keeping things running smoothly. Prior to joining us, she served as Financial Services Manager for Fisher Tool Company, an international company headquartered in South El Monte, California, and as Chief Accountant for The Salvation Army Winston Salem Area Command, where she was a member of the Executive Financial Committee and served as the financial liaison to the Advisory Board of Trustees.
Randy grew up in rural Stokes County, just north of Winston-Salem, and spent his summers working in tobacco, which he did not enjoy. What he did enjoy was reading and writing, and when he discovered that people were actually paid money to write things, he decided that was the career for him. He went off to the UNC-Chapel Hill (“Go Heels!”), majored in English, and has been earning a living as a writer ever since. He’s written everything from short stories and greeting cards to, for the last 30+ years, every type of advertising.
The only other thing he’s ever done is stand-up comedy, which he pursued back in the 1980s when roughly 30% of the population of the US was doing the same thing. He decided it wasn’t for him after a particularly depressing evening in King of Prussia, PA, about which the less said the better.
At Reuben Rink Randy has written billboards, direct mail, TV and radio ads, websites and more. And while he likes all our clients (who wouldn’t?), he’s particularly happy to be helping clients in the educational arena attract more students, as he believes education is the best way to improve people’s lives and the world in general. And he’s still amazed he gets paid just to write stuff.