May 7th, 2020 /
Getting your brand noticed is all about breaking through the clutter to arrive at messaging and positioning that is unique, memorable, and compelling. During the current pandemic, there are many brands – large and small – who have lost sight of this at a critical time. You may have noticed that so many ads look and sound remarkably the same right now. In fact, it’s difficult to tell them apart. If you’re not quite sure what I’m referring to, all you need to do is check out this video mashup, care of YouTube’s Microsoft Sam.
April 15th, 2020 /
The current disruption in all our daily routines reminded me
of a TED Radio Hour episode released almost a year ago. I caught a rebroadcast
of it in late February and it turned out to be quite timely. The episode is called
Creativity” – and the whole episode is
worth a listen – but the first segment is what got my attention as especially
relevant to our current stay-at-home situation.
March 19th, 2020 /
Advertising, Marketing /
There is no
global playbook to manage a situation like we’re experiencing now with the
COVID-19 pandemic. While every business is different and is dealing with unique
implications and repercussions, we are all facing some common challenges. There
are certain things that every business needs to consider and address during a
time like this. We’ve put together a few recommendations that we hope you find
helpful as they may apply to your organization.
November 20th, 2019 /
Design can be a powerful tool to convey your brand to your audience. And the first design element your audience typically encounters is your logo. A logo may be small, but it can make a huge impression when done well. So, how can you choose a logo that will make a solid, professional impression of your brand while still representing your company’s personality?
October 12th, 2019 /
Nothing marks the return of fall quite like the return of
the Pumpkin Spice Latte (PSL) from Starbucks. Introduced in 2003, the PSL has
become the coffee giant’s most popular seasonal drink, selling roughly 424