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Pushing Past “Here for You” Pandemic Messaging

Getting your brand noticed is all about breaking through the clutter to arrive at messaging and positioning that is unique, memorable, and compelling. During the current pandemic, there are many brands – large and small – who have lost sight of this at a critical time. You may have noticed that so many ads look and sound remarkably the same right now. In fact, it’s difficult to tell them apart. If you’re not quite sure what I’m referring to, all you need to do is check out this video mashup, care of YouTube’s Microsoft Sam.

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Silver Linings: Disruption Could Make Us Better

The current disruption in all our daily routines reminded me of a TED Radio Hour episode released almost a year ago. I caught a rebroadcast of it in late February and it turned out to be quite timely. The episode is called “Jumpstarting Creativity” – and the whole episode is worth a listen – but the first segment is what got my attention as especially relevant to our current stay-at-home situation.

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There is no global playbook to manage a situation like we’re experiencing now with the COVID-19 pandemic. While every business is different and is dealing with unique implications and repercussions, we are all facing some common challenges. There are certain things that every business needs to consider and address during a time like this. We’ve put together a few recommendations that we hope you find helpful as they may apply to your organization.

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Spice Up Your Life – The PSL Craze

Nothing marks the return of fall quite like the return of the Pumpkin Spice Latte (PSL) from Starbucks. Introduced in 2003, the PSL has become the coffee giant’s most popular seasonal drink, selling roughly 424 million worldwide.

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instagram stories

Telling Stories: Engaging Your Audience with Instagram Stories

Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.

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