Written by Kit Falvey

If you engage in content marketing, i.e., creating and sharing content, you’ve likely noticed the increased effect that technology plays in your marketing strategy—from PR and social media to advertising. If not, you will. Technology is driving content marketing and will continue to do so as we increase our consumption of content on mobile devices, and as improvements in reporting tools and personalization, mobile optimization, and virtual reality continue. Here are a few developments that we think are interesting that were recently discussed in a Forbes article.