Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust. 

Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic. 

Ideas and concerns about privacy are shaping up to influence marketers’ ability to reach new and current customers through digital channels. Evolving privacy regulations and changes to how devices and platforms track users are a wake up call for marketing organizations to rethink their practices and position themselves to succeed in this changing environment.