Written by Linda Darnell

I won’t go so far as to call myself an expert, but I have designed hundreds (maybe even thousands) of logos in the last 40 years. Some I consider to be adequate and have since “evolved” several times, some are really good and continue to present well today, and a mere few I think could be called “great.” For those who are in the market for a new logo, following are some basic guidelines from my experience that can help lead you toward the “great” category.

At Reuben Rink we’re charged with coming up with ideas every day. We plan, create and execute for a diverse set of clients. How do we draw inspiration and keep our ideas fresh? What happens when we hit a brick wall? Check out how our Reuben Rink Creatives foster creativity – and what stifles it.