The current disruption in all our daily routines reminded me of a TED Radio Hour episode released almost a year ago. I caught a rebroadcast of it in late February and it turned out to be quite timely. The episode is called “Jumpstarting Creativity” – and the whole episode is worth a listen – but the first segment is what got my attention as especially relevant to our current stay-at-home situation.
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Silver Linings: Disruption Could Make Us Better
April 15th, 2020 /
Marketing /
Shifting Gears: Managing & Maintaining During a Time of Crisis
March 19th, 2020 /
Advertising, Marketing /
There is no global playbook to manage a situation like we’re experiencing now with the COVID-19 pandemic. While every business is different and is dealing with unique implications and repercussions, we are all facing some common challenges. There are certain things that every business needs to consider and address during a time like this. We’ve put together a few recommendations that we hope you find helpful as they may apply to your organization.
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Your Logo: The Cover of Your Company’s Book
November 20th, 2019 /
Design /
Design can be a powerful tool to convey your brand to your audience. And the first design element your audience typically encounters is your logo. A logo may be small, but it can make a huge impression when done well. So, how can you choose a logo that will make a solid, professional impression of your brand while still representing your company’s personality?
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Spice Up Your Life – The PSL Craze
October 12th, 2019 /
Marketing /
Nothing marks the return of fall quite like the return of the Pumpkin Spice Latte (PSL) from Starbucks. Introduced in 2003, the PSL has become the coffee giant’s most popular seasonal drink, selling roughly 424 million worldwide.
Telling Stories: Engaging Your Audience with Instagram Stories
September 10th, 2019 /
Social Media /
Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.
Thoughts on Advertising: The Power (And Danger) Of “Free”
January 30th, 2018 /
Advertising /
It’s long been said that one of the most effective words you can use in an ad is “free.” The idea is that people love getting stuff for free, so offering them something for free will get a big response. It’s a rule a lot of companies still follow. How many TV ads do see that say “buy one, get one free” or offer something like a “free credit report”? How many online ads say “download our free white paper” or “get your free sample” just for giving them your email? And that’s the problem – these days it seems like virtually everyone is offering something for free, so “free” isn’t considered as powerful as it once was.