SEO remains one of the most misunderstood aspects of digital marketing. Small business owners hear conflicting advice, get overwhelmed by technical jargon, or fall victim to promises of overnight success. That’s why Grace sat down with Chase McGee, our SEO specialist and strategic partner, to cut through the noise. Chase brings years of hands-on experience helping businesses of all sizes navigate the ever-evolving world of search engine optimization. In this candid conversation, he shares practical insights, realistic expectations, and actionable advice that any business owner can understand and implement.
Blog
SEO Demystified: A Conversation with Our Strategic Partner, Chase McGee
September 3rd, 2025 /
SEO & Website Strategy /
Which comes first? The Brand or the Branding?
June 26th, 2025 /
Creative & Design, Marketing Strategy /
This is the second installment in a series from Reuben Rink on effective branding.
In the first part of this series, JG went over the importance of brand consistency to building trust, loyalty and recognition. In part two, I’d like to dig deeper into the two terms that often seem interchangeable, when, in fact, they are different elements — brand and branding.
There’s a certain intuitiveness to this, but even experienced marketers can get confused about the distinction between the two. So let’s knock out a quick definition of each.Read More
Zero-Click Content: Why Your Best Posts Shouldn’t Need a Click
June 19th, 2025 /
Digital Marketing /
What if your most effective content didn’t drive a single click?
Sounds counterintuitive, right? For years, marketers have chased link clicks, optimized headlines to drive traffic, and focused on getting users off social platforms and onto websites. But today’s audience and the platforms they use aren’t necessarily playing by those same rules anymore.
Same Brand, Every Time: How Brand Consistency Builds Customer Trust
April 23rd, 2025 /
Marketing Strategy /
This is the first installment in a series from Reuben Rink on effective branding. Stay tuned for more insights on building a better brand.
Many brands struggle with the fact that their products or services may not be that different from their competitors. So why do some brands thrive while others fall short? What really sets you apart is how your brand shows up (or doesn’t) with customers and prospects.
Why LinkedIn Advertising Shouldn’t Be Overlooked for B2B Marketing
February 12th, 2025 /
Digital Marketing /
When it comes to digital advertising, platforms like Facebook, Instagram, and Google often steal the spotlight. But if you’re in the B2B space and not leveraging LinkedIn paid advertising, you might be leaving opportunities on the table.
Super Ad Round Up
February 11th, 2025 /
Marketing Strategy /
Eagles won. Did the rest of us lose?
Super Bowl LIX is in the books and so are this year’s slate of big-game ads. But unlike the Eagles, none of the ads seemed to be runaway winners.