Marketing and Advertising Blog from Reuben Rink

The One Thing Every Power Brand Gets Right (And Most Businesses Get Wrong)

April 22nd, 2026 / blog / JG Wolfe

Think about the brands you most admire. The ones you’d never consider leaving. The ones you recommend without being asked. Now ask yourself: what do they all have in common?

It’s not the biggest marketing budget. It’s not the flashiest logo or the most polished social feed. It doesn’t really have anything to do with any single tactic or channel at all. What the most powerful brands in the world all have is something more fundamental than any of that and is the foundation on which every great brand strategy is built:

Did Your Instagram Reach Recently Drop? 5 Strategic Fixes That Actually Work

February 18th, 2026 / blog, Digital Marketing / Grace Ricci

Looking over your Q4 reporting, you’re likely seeing a potentially startling trend: a drastic decline in follower growth, impressions, and engagement on Instagram. It’s not just you. We’ve noticed similar declines across profiles we manage, and even on my own account. So, what gives?

Super Bowl LX Ad Picks: Good, Bad, Butts

February 11th, 2026 / blog / Eric Gunzenhauser

While much of the press said this year’s Super Bowl spots were better overall than last year, it’s not official until some Reuben Rinkers weigh in. Although AI was featured prominently, with mixed results, and simple messages seemed to win the day. Thank goodness.

Here are a few takes on our best and worst picks.

What’s up in 2026? A look at trends in marketing, content and design for the coming year

December 9th, 2025 / blog / JG Wolfe

We circled the Burke House for a quick capture of what Reuben Rinkers are seeing as important trends in marketing in 2026. Not surprisingly, AI was a hot topic. But there are some interesting takes on how it may create greater opportunity for connecting with audiences in the coming year.

Social Media Image Sizes: Your Quick Reference Guide

October 22nd, 2025 / blog, Digital Marketing / Kaylan Borgen

Let’s be honest. Figuring out the right image sizes for social media can feel like a never-ending game of catch-up. Platforms update their specs constantly, and what worked last month might get awkwardly cropped today.

But getting your image sizes right matters. A lot. Pixelated photos or images that cut off your messaging won’t just look unprofessional; they’ll hurt engagement and make people scroll right past your content.

So here’s a breakdown of the image sizes you need for Facebook, Instagram, LinkedIn, and X. All dimensions are listed in pixels (px). Keep this handy, and you’ll save yourself the endless googling.

SEO Demystified: A Conversation with Our Strategic Partner, Chase McGee

September 3rd, 2025 / SEO & Website Strategy / Grace Ricci

SEO remains one of the most misunderstood aspects of digital marketing. Small business owners hear conflicting advice, get overwhelmed by technical jargon, or fall victim to promises of overnight success. That’s why Grace sat down with Chase McGee, our SEO specialist and strategic partner, to cut through the noise. Chase brings years of hands-on experience helping businesses of all sizes navigate the ever-evolving world of search engine optimization. In this candid conversation, he shares practical insights, realistic expectations, and actionable advice that any business owner can understand and implement.