This is the second installment in a series from Reuben Rink on effective branding.

In the first part of this series, JG went over the importance of brand consistency to building trust, loyalty and recognition. In part two, I’d like to dig deeper into the two terms that often seem interchangeable, when, in fact, they are different elements — brand and branding.

There’s a certain intuitiveness to this, but even experienced marketers can get confused about the distinction between the two. So let’s knock out a quick definition of each.

This is the first installment in a series from Reuben Rink on effective branding. Stay tuned for more insights on building a better brand.

Many brands struggle with the fact that their products or services may not be that different from their competitors. So why do some brands thrive while others fall short? What really sets you apart is how your brand shows up (or doesn’t) with customers and prospects.

Eagles won. Did the rest of us lose? 

Super Bowl LIX is in the books and so are this year’s slate of big-game ads. But unlike the Eagles, none of the ads seemed to be runaway winners. 

What worked and what didn’t. And, yes, Taylor Swift does make an appearance.

It’s time for our Around-the-Rink review of our most liked and disliked spots from the big game. Once again, the responses varied widely. There were more attempts at humor. Fewer attempts to shock. Lots and lots of celebrities making fun of themselves.

I’ve read quite a few articles already on the Solo Stove Smokeless Snoop Dogg ad campaign (you likely have as well). Most marketing and advertising folks blame this or that depending on their areas of expertise.

As technology continues to shape the landscape of marketing, its potential to drive positive change becomes increasingly apparent. Visual effects (VFX) and artificial intelligence (AI) have emerged as powerful tools that not only captivate audiences but can also communicate meaningful messages.