Category Archives: Marketing

Make The Write Choice: 3 Reasons To Outsource Custom Content

| By Kit Falvey

If you market via the web you’ve likely noticed the proliferation of brands generating blogs, articles, e-newsletters, native advertising and other types of custom content. In fact, it’s difficult to avoid such content. There’s a reason for the increase in this type of marketing – it’s effective. In fact, Curata notes that almost 75% of companies who engage in content marketing report that it generates more frequent and higher quality leads than other types of marketing. Who wouldn’t want results like that?

Marketing Planning Breakdown: Head Down The Road

| By JG Wolfe

This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:

This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road!

Know What You’re Really Selling

| By Guest Author

By Ron Joyce, President & CEO, Joyce Farms

When you sell a product, the first thing you have to do is figure out what makes your product different, what makes it unique. My father started our company in 1962, and as I got older and joined the business I saw the need to take us in a direction that would make us stand out from other poultry producers. I saw that the industry was moving toward a race for faster, cheaper, increased production. The result was a uniform type of chicken bred to grow fast (so it consumed less resources) and with a big breast (so it provided more of the meat consumers wanted). But I didn’t want to do what everyone else was doing – I wanted to bring something new and different to the market. That was flavor.