November 28th, 2016 /
Marketing, Relationships /
By Ron Joyce, President & CEO, Joyce Farms
When you sell a product, the first thing you have to do is figure out what makes your product different, what makes it unique. My father started our company in 1962, and as I got older and joined the business I saw the need to take us in a direction that would make us stand out from other poultry producers. I saw that the industry was moving toward a race for faster, cheaper, increased production. The result was a uniform type of chicken bred to grow fast (so it consumed less resources) and with a big breast (so it provided more of the meat consumers wanted). But I didn’t want to do what everyone else was doing – I wanted to bring something new and different to the market. That was flavor.
November 11th, 2016 /
Bulk email development and distribution can be overwhelming and frustrating. One common challenge is keeping an email’s design intact and consistent across all email clients (e.g., Outlook, Gmail, Apple Mail, etc.). This issue arises because email clients, unlike web browsers, operate completely at the discretion of the application developer, which causes disparities from one email client to another. Outlook, for example, uses a word processor rendering engine instead of a browser. As a result, an email may look great in Gmail but fall apart in Outlook. Go-to email service providers like MailChimp and Constant Contact have not even been able to account for this across the board.
October 24th, 2016 /
It’s on to part two of my follow up to the post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
October 11th, 2016 /
Whether we are developing a new brand identity, updating a website, or laying out an advertisement, color is an integral part of our days. Applying color in a wide array of applications can be challenging and art directors excel at interpretation of color. The art directors at Reuben Rink execute designs for a diverse set of clients every day, and in this blog post we explore the influence color has on their design philosophies.
September 28th, 2016 /
Occasionally we like to get philosophical here at Reuben Rink. This is one of a series of posts we label Thoughts on Advertising that address our, well, thoughts on advertising. In this post we look at an iconic ad campaign from the 1990s. In future posts we’ll look at other aspects of our industry, including some contemporary ad campaigns and marketing techniques.
I consider the Budweiser Frogs TV ad, introduced in the 1995 Super Bowl, to be the best single TV ad of all time. If you’re not familiar with it, here it is: http://bit.ly/2e7bsZo