February 13th, 2017 /
By Christy Spencer, Vice President, JKS Incorporated
At JKS Incorporated our business is helping corporate sponsors create and stage large, interactive displays and promotions, usually at sports venues like NASCAR races, PGA tournaments or football games, but also at street fairs or retail locations or virtually anywhere else. To accomplish this, we’ve got to come up with interesting creative concepts and interactive games that will draw people to these displays and create memorable experiences. Working with large corporations and their marketing agencies to conceive and produce innovative and energizing displays, we need to tap into the technologies that younger people are using, because those are the fans our clients usually want to attract. So, to attract new clients, we need to demonstrate that we know and understand the technology and trends out there and can incorporate them into what we do.Read More
January 16th, 2017 /
This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road!Read More
December 28th, 2016 /
For most medium and small businesses, marketing was pretty simple just 10 or 20 years ago. They’d buy an ad in the yellow pages, maybe run a few newspaper ads, send out a direct mail piece to their regular customers, and that would be it. Advertising with mass media like TV, radio, magazines and billboards was often too expensive, although a billboard might be considered if the business sold a product and the board was nearby.Read More
November 28th, 2016 /
Marketing, Relationships /
By Ron Joyce, President & CEO, Joyce Farms
When you sell a product, the first thing you have to do is figure out what makes your product different, what makes it unique. My father started our company in 1962, and as I got older and joined the business I saw the need to take us in a direction that would make us stand out from other poultry producers. I saw that the industry was moving toward a race for faster, cheaper, increased production. The result was a uniform type of chicken bred to grow fast (so it consumed less resources) and with a big breast (so it provided more of the meat consumers wanted). But I didn’t want to do what everyone else was doing – I wanted to bring something new and different to the market. That was flavor.
November 11th, 2016 /
Bulk email development and distribution can be overwhelming and frustrating. One common challenge is keeping an email’s design intact and consistent across all email clients (e.g., Outlook, Gmail, Apple Mail, etc.). This issue arises because email clients, unlike web browsers, operate completely at the discretion of the application developer, which causes disparities from one email client to another. Outlook, for example, uses a word processor rendering engine instead of a browser. As a result, an email may look great in Gmail but fall apart in Outlook. Go-to email service providers like MailChimp and Constant Contact have not even been able to account for this across the board.