Ready to build your marketing budget but not sure where to start? Establishing a strong marketing strategy that boosts your brand and propels your business starts by synchronizing your goals with your marketing budget. Check out our tips to help kickstart this process.
Insights
As designers, we’re always challenged to select imagery that effectively connects a brand with its audience. As part of fostering meaningful relationships with that audience, it’s important to remember that brand trust and authenticity go hand-in-hand. And a big part of this conversation today surrounds inclusivity.
In the social media arena, engagement is the name of the game. As an inbound marketing tool, social media content helps create strong bonds with your audience and gives them an opportunity to get to know your brand. Research shows that social media strengthens brand positioning, increases trust and improves online visibility. As a bonus, organic content is extremely cost-effective versus traditional marketing methods.
Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust.
We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?
Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic.
It took a pandemic, but the QR code is back. A couple of years ago that would have seemed unlikely. After all, in the early days of QR codes marketers splashed them across ads, billboards, vehicles, trees, people and any other surface they could imagine. It was a case study for enthusiasm over sound strategy, and predictably, the public wasn’t impressed.
What the latest change to Google’s search algorithm means and what you should do about it.
Google announced that this month Core Web Vitals will become part of their search ranking algorithm. This is a significant change that will have consequences for all websites and require attention to three performance metrics that make up Core Web Vitals. We’re ready to help our clients identify potential problems related to these changes and remediate them to ensure optimum site performance.
Ideas and concerns about privacy are shaping up to influence marketers’ ability to reach new and current customers through digital channels. Evolving privacy regulations and changes to how devices and platforms track users are a wake up call for marketing organizations to rethink their practices and position themselves to succeed in this changing environment.
First-party data—if you’re not already reading about it, you soon will. As technology evolves to meet growing expectations regarding online privacy, first-party data will be an important factor in how successfully organizations can target their marketing messages. Unfortunately, many marketers aren’t prioritizing or directing the right resources to collecting first-party data.