In the social media arena, engagement is the name of the game. As an inbound marketing tool, social media content helps create strong bonds with your audience and gives them an opportunity to get to know your brand. Research shows that social media strengthens brand positioning, increases trust and improves online visibility. As a bonus, organic content is extremely cost-effective versus traditional marketing methods.
Insights
Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust.
We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?
Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic.
It took a pandemic, but the QR code is back. A couple of years ago that would have seemed unlikely. After all, in the early days of QR codes marketers splashed them across ads, billboards, vehicles, trees, people and any other surface they could imagine. It was a case study for enthusiasm over sound strategy, and predictably, the public wasn’t impressed.
What the latest change to Google’s search algorithm means and what you should do about it.
Google announced that this month Core Web Vitals will become part of their search ranking algorithm. This is a significant change that will have consequences for all websites and require attention to three performance metrics that make up Core Web Vitals. We’re ready to help our clients identify potential problems related to these changes and remediate them to ensure optimum site performance.
Ideas and concerns about privacy are shaping up to influence marketers’ ability to reach new and current customers through digital channels. Evolving privacy regulations and changes to how devices and platforms track users are a wake up call for marketing organizations to rethink their practices and position themselves to succeed in this changing environment.
First-party data—if you’re not already reading about it, you soon will. As technology evolves to meet growing expectations regarding online privacy, first-party data will be an important factor in how successfully organizations can target their marketing messages. Unfortunately, many marketers aren’t prioritizing or directing the right resources to collecting first-party data.
As though it wasn’t tricky enough to develop engaging marketing content in an ever-changing digital landscape, the COVID-19 pandemic has brought even more challenges as consumer behaviors change radically. Our president, JG Wolfe, shared some helpful tips and insights with the Triad Business Journal for a recent feature on the Triad’s largest advertising, marketing and public relations firms. We’re happy to share what we’ve learned over the past year:
A little over a year ago, Peloton ran “the ad.” Most people know what you mean when you mention it — the ad where a wife receives an exercise bike for Christmas from her husband and keeps a video diary (aka cry for help) of her efforts, looking a bit afraid and nervous despite already appearing to be in great shape. Most people also know the heat that Peloton took in the press, social media and the stock market.