Insights

Which comes first? The Brand or the Branding?

This is the second installment in a series from Reuben Rink on effective branding.

In the first part of this series, JG went over the importance of brand consistency to building trust, loyalty and recognition. In part two, I’d like to dig deeper into the two terms that often seem interchangeable, when, in fact, they are different elements — brand and branding.

There’s a certain intuitiveness to this, but even experienced marketers can get confused about the distinction between the two. So let’s knock out a quick definition of each.

Zero-Click Content: Why Your Best Posts Shouldn’t Need a Click

What if your most effective content didn’t drive a single click?

Sounds counterintuitive, right? For years, marketers have chased link clicks, optimized headlines to drive traffic, and focused on getting users off social platforms and onto websites. But today’s audience and the platforms they use aren’t necessarily playing by those same rules anymore.

Same Brand, Every Time: How Brand Consistency Builds Customer Trust

This is the first installment in a series from Reuben Rink on effective branding. Stay tuned for more insights on building a better brand.

Many brands struggle with the fact that their products or services may not be that different from their competitors. So why do some brands thrive while others fall short? What really sets you apart is how your brand shows up (or doesn’t) with customers and prospects.

Why LinkedIn Advertising Shouldn’t Be Overlooked for B2B Marketing

When it comes to digital advertising, platforms like Facebook, Instagram, and Google often steal the spotlight. But if you’re in the B2B space and not leveraging LinkedIn paid advertising, you might be leaving opportunities on the table.

Super Ad Round Up

Eagles won. Did the rest of us lose?

Super Bowl LIX is in the books and so are this year’s slate of big-game ads. But unlike the Eagles, none of the ads seemed to be runaway winners.

Transform Your Business’s Digital Presence with Video: A Must-Have Social Media Strategy

Video content has dominated social media for years, becoming one of the most consumed types of content across platforms. TikTok has set the standard, with Instagram and Facebook Reels following suit, encouraging users to prioritize videos.

The benefits of video are undeniable: it builds brand awareness, boosts SEO rankings, increases engagement, and appeals to mobile users.

But what does this mean for your business? How can you effectively incorporate video content into your social media strategy? We’ve broken it down into five key steps:

Getting Started with SEO: What Every Business Should Know

In the digital age, where visibility can determine a business’s success, Search Engine Optimization (SEO) has emerged as a crucial strategy. In this post, we’ll break down the essentials of SEO, why it matters for your business, and the key steps to building a successful SEO campaign.

What Olympic Athletes Can Teach Us About Marketing

Explore valuable insights Olympic athletes offer for marketing success. Learn how relentless dedication, continuous growth, storytelling, and teamwork can enhance your marketing strategies by applying the principles that drive elite athletes to excel.

Maximizing Impact with Email Marketing: 8 Best Practices for Your Business

Effective email marketing remains a potent tool for businesses that aim to broaden their reach and strengthen customer relationships. However, to truly harness the power of email marketing, one must adopt best practices tailored to their unique needs. Here are eight essential strategies that can elevate your current email marketing efforts or help you get started with email marketing.

Robot hand holding human brain demonstrating AI concept

Interesting times: A quick look at AI’s impact in and out of marketing

Artificial Intelligence continues to shape a rapidly evolving digital landscape right before our eyes. As a marketing agency, we’ve been particularly interested in how it may affect the marketing and advertising industry. But, that’s not to say we haven’t seen it used in other aspects. We asked several Reuben Rinkers to weigh in on the most surprising or interesting applications of AI (marketing-related or not) that they’ve seen to date. While some cited examples from the marketing world, others were able to pull from personal experiences.