As though it wasn’t tricky enough to develop engaging marketing content in an ever-changing digital landscape, the COVID-19 pandemic has brought even more challenges as consumer behaviors change radically. Our president, JG Wolfe, shared some helpful tips and insights with the Triad Business Journal for a recent feature on the Triad’s largest advertising, marketing and public relations firms. We’re happy to share what we’ve learned over the past year:
Archive for the ‘Digital Marketing’ Category
Consumers and Connection: 4 Digital Marketing Trends to Watch
2020 has been a year of massive disruption. We’ve seen our routines changed beyond our control and formed new habits ourselves, too. Marketers have had to keep up with fluid changes in consumer behavior, leading to innovative new techniques and technologies. Here are some things that are important to understand about trends in consumer behavior and the implications for digital marketing tactics in 2020:
(more…)How To: Host an Engaging Virtual Event
While in-person events may be off the menu for now, it’s important to maintain relationships with your audience in creative ways. More than ever, people are seeking meaningful connection with others. Virtual events present unique opportunities for safely interacting and reconnecting during a time when we can’t gather in large groups.
(more…)Telling Stories: Engaging Your Audience with Instagram Stories
Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.
5 Tips to Make Your Next TV Spot Your Best
Guest Author – Tim Snider, Deja View Media
At Deja View Media, we’ve been helping clients produce promotional videos and commercials for nearly two decades now. Along the way, we’ve worked with a lot of different brands– each, with their own unique product or service to showcase. The one thing that differentiates successful TV spots from others is that they’ve incorporated the following best practices.
In The Digital Arena, Education Never Ends
Written by Amanda Marshall
For most medium and small businesses, marketing was pretty simple just 10 or 20 years ago. They’d buy an ad in the yellow pages, maybe run a few newspaper ads, send out a direct mail piece to their regular customers, and that would be it. Advertising with mass media like TV, radio, magazines and billboards was often too expensive, although a billboard might be considered if the business sold a product and the board was nearby. (more…)
Social Media, The 21st Century “Word Of Mouth”
By David Jones, VP Operations, Caudill’s Electric
My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of the Piedmont Triad’s largest electrical contracting companies, and in addition to traditional electrical work (wiring structures, installing lighting, etc.), we also sell and install high end security systems, audio/video systems, and home automation systems. Today those four areas are the focus of our business, and one of our biggest challenges is finding ways to reach the audiences we want to reach, because those audiences have changed a lot in the last few years.
How To Prevent An Email Fail
Written by Jay Mclain
Bulk email development and distribution can be overwhelming and frustrating. One common challenge is keeping an email’s design intact and consistent across all email clients (e.g., Outlook, Gmail, Apple Mail, etc.). This issue arises because email clients, unlike web browsers, operate completely at the discretion of the application developer, which causes disparities from one email client to another. Outlook, for example, uses a word processor rendering engine instead of a browser. As a result, an email may look great in Gmail but fall apart in Outlook. Go-to email service providers like MailChimp and Constant Contact have not even been able to account for this across the board.
The Four P’s of Social Media
In the world of marketing, the 4 P’s are a well-known way to define the elements used to create a strategic marketing plan. They are:
- Product – The thing or service being sold and what makes it unique, which determines the marketing message.
- Price – How much the thing or service will cost, which determines the target audience (e.g. a $20,000 car and a $70,000 car are marketed to very different audiences).
- Promotion – How people can made aware of the thing or service, which determines the choice of marketing tactics (e.g. shampoo can be promoted through a free sample; a computer monitor can’t).
- Place – Where the thing of service is available (e.g. in person, online, locally, nationally, etc.), which determines the marketing reach and media choices.
Should You Post, Snap, Pin Or Tweet? – A Guide To Choosing Social Media Channels
The importance of social media for building brand awareness, increasing web traffic and generating leads is undeniable. While the specific benefits of each social platform vary, all provide one crucial benefit to businesses – the ability to create a dialogue with your target audiences.