As part one in a follow up to my recent post Trick question: Are you a marketing planner or a marketing doer?, I want to take time to delve a little deeper on the qualities that comprise an effective marketing plan. While a plan can take many forms, it should meet some fundamental requirements, including: (more…)
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Trick Question: Are You a Marketing Planner or a Marketing Doer?
Business people often categorize themselves as ‘doers,’ with great implied disdain for those who take time to carefully plan out their actions before rolling up their sleeves and diving in. Sometimes the entrepreneurial spirit fosters this mentality – “If I don’t put this in play immediately, I’ll miss my opportunity”…“I have too many ideas and not enough time to vet them all thoroughly, so I’m going for it.” And marketers are notorious for it – “Let’s get this idea out there and see if we can get some traction – we can tweak things later.” (more…)
Get Up, Stand Up – A Standing Desk Review
My computer and I spend an inordinate amount of time together while I’m in the office. It’s a necessary part of being a plugged-in professional today. But it’s not without negative consequences. One thing I’ve recognized lately after sitting at my desk for long periods is an increasingly stiff back, poor posture, and hair loss (granted they may not all be directly related).
So I decided to do something about it. I have taken my relationship with my desktop to a higher level – upward, to be precise. That’s right, I am now one of the many recently-converted desk standers.