Effective email marketing remains a potent tool for businesses that aim to broaden their reach and strengthen customer relationships. However, to truly harness the power of email marketing, one must adopt best practices tailored to their unique needs. Here are eight essential strategies that can elevate your current email marketing efforts or help you get started with email marketing. (more…)
Author Archive
The More Things Change…
Forgive me, but I’m feeling a bit nostalgic. Maybe it’s the fact that we celebrate 10 years in business as Reuben Rink in the coming year. Or maybe it’s the fact that I’ve been working to clear out our agency storage area of 23 years of ‘stuff’ accumulated as both The Bloom Agency and Reuben Rink. Regardless, I’ve been thinking about days gone by and the earlier years of my career.
Webinar: The Power of Video
Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust.
Webinar: QR Codes Are Back
Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic.
7 Tips for Digital Marketing During the Pandemic
As though it wasn’t tricky enough to develop engaging marketing content in an ever-changing digital landscape, the COVID-19 pandemic has brought even more challenges as consumer behaviors change radically. Our president, JG Wolfe, shared some helpful tips and insights with the Triad Business Journal for a recent feature on the Triad’s largest advertising, marketing and public relations firms. We’re happy to share what we’ve learned over the past year:
Pushing Past “Here for You” Pandemic Messaging
Getting your brand noticed is all about breaking through the clutter to arrive at messaging and positioning that is unique, memorable, and compelling. During the current pandemic, there are many brands – large and small – who have lost sight of this at a critical time. You may have noticed that so many ads look and sound remarkably the same right now. In fact, it’s difficult to tell them apart. If you’re not quite sure what I’m referring to, all you need to do is check out this video mashup, care of YouTube’s Microsoft Sam.
(more…)Shifting Gears: Managing & Maintaining During a Time of Crisis
There is no global playbook to manage a situation like we’re experiencing now with the COVID-19 pandemic. While every business is different and is dealing with unique implications and repercussions, we are all facing some common challenges. There are certain things that every business needs to consider and address during a time like this. We’ve put together a few recommendations that we hope you find helpful as they may apply to your organization.
(more…)Marketing Planning Breakdown: Get Your Ducks in a Row
This is the fourth follow-up to my original post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
- Establishing objectives and goals
- Defining audiences
- Creating strategies and tactics
- Setting priorities
- Establishing how success will be measured
Marketing Planning Breakdown: Head Down The Road
This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
- Establishing objectives and goals
- Defining audiences
- Creating strategies and tactics
- Setting priorities
- Establishing how success will be measured
This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road! (more…)
Marketing Planning Breakdown: Step Out of Your Shoes
It’s on to part two of my follow up to the post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
- Establishing objectives and goals
- Defining audiences
- Creating strategies and tactics
- Setting priorities
- Establishing how success will be measured