Design can be a powerful tool to convey your brand to your audience. And the first design element your audience typically encounters is your logo. A logo may be small, but it can make a huge impression when done well. So, how can you choose a logo that will make a solid, professional impression of your brand while still representing your company’s personality?
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How To Create The Perfect Logo
Written by Linda Darnell
I won’t go so far as to call myself an expert, but I have designed hundreds (maybe even thousands) of logos in the last 40 years. Some I consider to be adequate and have since “evolved” several times, some are really good and continue to present well today, and a mere few I think could be called “great.” For those who are in the market for a new logo, following are some basic guidelines from my experience that can help lead you toward the “great” category.