Nothing marks the return of fall quite like the return of the Pumpkin Spice Latte (PSL) from Starbucks. Introduced in 2003, the PSL has become the coffee giant’s most popular seasonal drink, selling roughly 424 million worldwide.
Posts Tagged ‘marketing’
Is Your Brand Consistent Across Communication Channels?
Written by Kit Falvey
The way marketers think of “brand” has evolved over the years. While the average person may think of “brand” primarily as a company’s logo or name, savvy marketers understand that the concept extends far beyond a simple visual representation. Brand encompasses how your customers perceive your products and services, and how you communicate who you are and what you offer as a company – it’s what distinguishes you from the competition. Your brand is communicated visually and literally in your print materials, website, emails, and social media pages – it’s also communicated experientially through the way your company conducts sales calls, handles customer service issues and even answers its phones.