This is the fourth follow-up to my original post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
This is the third follow-up to my post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
This time around, I’ll be looking more closely at strategies and tactics – the core of a marketing plan. This is where the rubber meets the road! (more…)
It’s on to part two of my follow up to the post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:
As part one in a follow up to my recent post Trick question: Are you a marketing planner or a marketing doer?, I want to take time to delve a little deeper on the qualities that comprise an effective marketing plan. While a plan can take many forms, it should meet some fundamental requirements, including: (more…)
Business people often categorize themselves as ‘doers,’ with great implied disdain for those who take time to carefully plan out their actions before rolling up their sleeves and diving in. Sometimes the entrepreneurial spirit fosters this mentality – “If I don’t put this in play immediately, I’ll miss my opportunity”…“I have too many ideas and not enough time to vet them all thoroughly, so I’m going for it.” And marketers are notorious for it – “Let’s get this idea out there and see if we can get some traction – we can tweak things later.” (more…)