Eric spent a good bit of his youth in Winston-Salem roaming the neighborhoods of Sherwood Forest before heading off to UNC-Chapel Hill. After briefly considering a history major, he realized his knack for writing was a better fit for the ad world. He ventured out, armed with a BA in Journalism and a shiny student portfolio.
25+ years later, he’s racked up loads of agency experience as a copywriter and creative director on clients ranging from local nonprofits to Fortune 50 brands. Along the way, he’s lent his voice to a handful of radio spots and even made a few brief, yet startling, appearances on screen.
These days Eric focuses his attention on developing the voices of our clients through handcrafted concepts and content that informs, inspires and connects. In particular, Eric gets into the nuances of how brands and their audiences think about and engage with each other in different contexts.
Outside of the office, he loves to hang out with his wife, two sons and two beagles. A baseball junkie, Eric still plays in an old-man league here in the Triad pretending he’s Roy Hobbs, without all the home runs and shady past, of course.