Wildlife Unlimited had begun to reposition their company to be something more than a brick-and-mortar outdoor outfitter. They wanted to relaunch their branded merchandise with online sales and develop their land management services for landowners. The first step was to tame their website and relaunch in a way that would elevate their services and drive merchandise sales. Reuben Rink built out a new site with content and imagery that raised the tone and feel of the brand overall, along with an e-commerce platform that ties to their point-of-sale system. Next steps will include strategies for driving site traffic and adding more custom content and video assets to the site over time.