Wake Forest Baptist Health BestHealth For Business

Launching a Healthcare Sub-Brand

When Wake Forest Baptist Health wanted to relaunch a set of healthcare services designed for executive and businesses, we assisted with name and positioning of the new division line, tying to another division already established within the organization. We then worked within newly minted corporate brand standards to build out a visual identity for the BestHealth for Business line of business and a series of marketing and collateral materials to support the various services provided through the program. Support materials included an explainer video that describes the offering and is used for sales outreach.

Project Details

Branding and Identity
Collateral Design
Content Development