A Local Truck Driving Program Hits the Road

The U.S. is facing a shortage of at least 75,000 truck drivers. GTCC has introduced an 8-week CDL course to fill this need and connect Guilford County residents with secure employment and meaningful career opportunities. Interest in the program has grown, especially due to pandemic-related job layoffs and an increased demand for logistics services.  

To support the launch of the new program, Reuben Rink helped create a marketing mix of traditional advertising (including “mobile billboards” – custom-branded truck wraps designed for the program’s vehicle fleet), a comprehensive public relations campaign, and digital ad lead-generation efforts. The result was increased interest and awareness in the new course offering and the college as well as a jump-start on initial program enrollment.