Engaging Three Distinct Audiences Through Organic Social Media

Miracles In Sight, one of the world’s largest eye banks, has the challenge of connecting with three distinct audiences – surgeons, eye donors and their families, and financial supporters. Our team collaborates with the organization to develop a monthly editorial calendar to effectively target each group with organic content. We develop content based on established topic categories, ensuring its relevance to audiences. We also design accompanying graphics to maintain a cohesive brand presentation. Since assuming responsibility for managing social accounts, we have achieved a 28% organic increase in followers, significantly expanding reach.