Creating helpful, interesting content to boost social media

Content marketing is an increasingly important part of the mix for brands in all industries. Social media platforms provide organic opportunities to reinforce branding, create connection and build awareness. For businesses with a presence in many different communities, like Skyline National Bank, that makes a consistently branded but varied slate of content especially valuable. Through a collaborative arrangement with Skyline’s team, we create an editorial calendar and develop unique content that supplements the organic, event, and location-specific content they post each month.