Adapting to Emerging Brand Standards

Atrium Health is a nationally recognized leader in shaping health outcomes through innovative research, education, and compassionate patient care. Our work with Wake Forest Baptist Health over several years evolved as that health system merged with Atrium Health in 2020 (and subsequently with Advocate Health, the fifth-largest nonprofit health system in the U.S.). Mergers often come with unique branding challenges as standards quickly shift, and this one has been no exception.  

New and rapidly changing branding guidelines have required a high level of responsiveness to re-brand marketing and advertising materials while meeting timing expectations. Our work has included design and content interpretation for many sales support tools being actively used by programs within the health system. Brand clarity and continuity is a priority with all of these exercises.