Working with Miracles in Sight, a global leader in eye banking, Reuben Rink recognized how CEO Dean Vavra’s personal, compelling life story related directly to the work done by MIS. We pitched his story selectively to local business media. As a result, two major papers ran front-page articles that brought our client a great deal of positive attention. Reuben Rink also worked with the Mayor’s office in Winston-Salem to declare March 2016 Eye Donor Month.
PR Strategy & Management