A Capital Campaign Rooted in Mission

Miracles In Sight, one of the largest nonprofit eye banks in the country, needed to build support for a major capital campaign. However, an awareness study showed that many in the local community were unfamiliar with the organization. To help overcome this challenge, we developed a full suite of materials and executed a strategic public relations plan for both private and public fundraising efforts. Each piece was crafted to clearly introduce Miracles In Sight, communicate their mission, and make a compelling case for support.