Piedmont Federal Bank wanted to drive new leads and account growth during one of the most competitive seasons of the year, while reinforcing its identity as a mutual bank deeply rooted in the community. The bank needed a coordinated strategy that balanced broad visibility with authentic, local messaging.

We developed a comprehensive media plan that integrated both digital and traditional ad tactics across key markets. From securing placements to managing timelines and budgets, we handled the full scope of planning and execution as an extension of Piedmont Federal’s internal marketing team. Creative direction introduced a fresh new visual look while staying aligned with brand guidelines, and messaging highlighted their community focus and local investment. Hyperlocal geographic targeting further strengthened campaign relevance, ensuring messaging reached the right audiences across their entire footprint.

The results were a success, including meeting KPI goals of increased leads, new account openings, and expanded market visibility. Through strategic planning and fully integrated execution, we helped Piedmont Federal Bank turn a seasonal campaign into a customer growth opportunity.