Targeting Transfer Students to Up Enrollment

Winston-Salem State University, like many higher education establishments, sought to increase enrollment numbers for the Fall ’21 semester following a dip caused by the pandemic. We created a dynamic digital campaign targeting transfer students with interest in HBCU’s and specific programs, generating strong results. The campaign generated 2,251 conversions with a conversion rate of 13.36%. The digital ads also saw a staggering click through rate (CTR) of 22.68% and cost an average of only $1.99 per conversion.