Launch Campaign For New Allegacy Location

Generating awareness and clicks for new financial center

When Allegacy opened their new financial center in Indian Trail, NC, they turned to Reuben Rink to help spread the word. We developed a blended offline and online campaign, first generating awareness and teasing the opening through outdoor, targeted direct mail and print ads to introduce the community to Allegacy’s brand. Then we followed up with digital ads leveraging Facebook and Instagram and an enticing special rate offer to drive prospective members to the financial center’s landing page. The client attributed 63% of the new location and special deposit offer awareness to the digital phase of the ad campaign, exceeding their performance expectations.

Project Details

Ad campaign development
Outdoor and print media planning
Digital ad strategy and execution
Reporting metrics