Promoting Technical Programs Through Video

Following the negative impact on enrollment due to COVID-19, community colleges are all seeking creative ways to step up student recruitment. We worked with Guilford Technical Community College to utilize videography to appeal to an increasingly tech-savvy generation entering the higher education system. Reuben Rink managed the production of 13 dynamic video projects highlighting the advanced technology of these programs and encouraging students to get started working toward a meaningful career. In order to maximize distribution, each video was tailored to fit several different channels, including website, digital advertising, and social media.