Communicating how joyful life could be

When Friends Homes embarked on a major expansion project, they looked for a fresh way to promote the new homes and upgrades throughout the community. We developed a printed magazine-format brochure, published and mailed quarterly to prospective residents and via select retail locations. Each edition highlights different floor plans and campus amenities, a feature article on new residents, and an inside look at aspects of life at this continuing care retirement community.